YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to ecommerce brands, service businesses, coaches, and marketing agencies spending $6K–$2M+/month on Meta and Google ads who want profitable ROAS scaling.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to Heath Media's funnel.
Designed to convert YouTube viewers into qualified leads for Heath Media.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive a lot more Heath Media agency applications, Facebook Ads Mastery signups, and Ben Heath Inner Circle memberships via the Meta channel you've already built.
YouTube has a steep learning curve, and the funnel layer that actually CONVERTS viewers into done-for-you clients and Skool members is its own separate beast — totally different muscle from publishing weekly Meta Ads tutorial walkthroughs.
I'm guessing you don't have heaps of extra time to script, shoot, edit, package, and follow-up on bottom-of-funnel agency proof and membership videos — between running a 30–50 person Heath Media team, managing $300M+ in client ad spend, hosting live Meta/Google ad feedback sessions, and keeping two YouTube channels fed with platform-update content.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of qualified agency applications and Skool signups for Heath Media.
This morning Ben, I was looking through your @BenHeath Meta channel side by side with heathmedia.co.uk and what stood out is the gap between the two. You're the UK's only Meta Megaphone Partner — early access to platform updates before the rest of the market. You've managed $300M+ in ad spend since 2013, generated $1.2B+ in client revenue, and scaled 5,000+ businesses. Your Google Ads channel has 438K subs and 1,107 videos. Your Meta channel has 225 videos and ~95,900 subs with uploads as recent as two days ago. Evergreen hits like "The BEST Facebook Ads Tutorial For Beginners in 2026" (246K views) and "How to CRUSH Facebook Ads with a Small Budget" (113K views) prove demand exists. But recent tactical uploads stall at 4–18K views, comments are disabled, and the library trains DIY advertisers instead of systematically routing qualified $6K–$2M+/month spenders into Heath Media's done-for-you pipeline or your $147/mo Facebook Ads Mastery and $595/mo Inner Circle programs. Your site showcases Tim ($7K→$60K MRR), David (0.93x→3.76x ROAS in 30 days), and Luke (5X conversions in 58 days) — but the Meta channel rarely packages these as searchable "how we scaled X client" series. Meanwhile Jerry Potter, Rory Flynn, and HubSpot Marketing are winning the exact Meta ads discovery lane you own — none of them are Meta Megaphone Partners with a 50-person agency, but they're capturing cold viewers who should be applying to Heath Media. Your proof exists. It needs a YouTube system that routes every search hit into agency applications and Skool memberships.
Simply put, we want to help you turn the Meta ads authority you've already built into a consistent flow of done-for-you applications and program signups through bottom-of-funnel, proof-driven YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
The brand-defining meta-video. Acknowledge the authority vs. conversion gap honestly — 438K Google channel vs 95K Meta channel, comments disabled, DIY tutorial engine — and lay out the 12-week plan to wire the Meta channel into agency applications and Skool signups.
Top of The FunnelRebuild your 69K-view Andromeda hit with conversion architecture — mid-roll lead magnet CTA, end-card into David's ROAS case study, description hierarchy that prioritizes agency apply over free tactics.
Top of The FunnelRefresh your 246K-view evergreen with searchable packaging, in-video Skool preview, and mandatory end-card into Heath Media apply — same tactical value, pipeline wired.
Top of The FunnelFirst hybrid case study — on-camera interview with Tim, real MRR metrics, Heath Media methodology breakdown. The BOF video that converts skeptics on agency retainers.
Bottom of The FunnelBOF Skool walkthrough — community benefits, live feedback sessions, curriculum preview. The video a media buyer sends to their boss before joining at $147/mo.
Bottom of The FunnelSecond hybrid case study — screen-share the ad account journey, creative iterations, targeting shifts. Captures "fix my failing Meta ads" search intent with proof.
Bottom of The FunnelRebuild your 113K-view small-budget hit with tighter hook, Ben face-cam intro, mid-roll CTA, and end-card routing qualified spenders to agency apply — not just DIY learners.
Top of The FunnelMOF testing framework video — post-Andromeda creative-led targeting thesis packaged as a standalone playbook with lead magnet CTA midway through.
Middle of The FunnelBOF agency qualification video — spend thresholds, Meta Megaphone Partner advantage, apply process walkthrough. The dedicated "ready to hand off ads" anchor video.
Bottom of The FunnelFounder trust video — acknowledge comments-off policy, explain the engagement trade-off, commit to re-enabling or routing objections in-video. Middle-of-funnel proof you're fixing conversion architecture.
Middle of The FunnelMOF authority video — leverage UK-only Megaphone Partner status, early platform access, first-mover advantage for clients. Routes cold viewers into agency apply or lead magnet.
Middle of The FunnelClosing-call BOF — aggregate proof ($1.2B client revenue, 5,000+ clients), apply FAQ, spend qualification, next steps. The dedicated "ready to apply" anchor video.
Bottom of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
Keep the weekly "2026 update" and Andromeda testing tutorials — they're your publishing rhythm and your 246K-view evergreen hits prove the lane works. But redesign each TOF video with one clear path: tactical hook → mid-roll CTA into the lead magnet → end-card into a Tim/David/Luke case study or agency apply link. Stop letting 4–18K-view tactical uploads dead-end without a Heath Media pipeline path.
Package what Heath Media already sells — broad targeting + creative thesis, post-Andromeda testing frameworks, campaign structure walkthroughs — as standalone searchable playbooks. "The NEW WAY to test Facebook ads post-Andromeda," "Best campaign structure for 2026," "Small budget Meta ads that crush ROAS." Every ecommerce brand or agency owner searching these phrases should land on Ben Heath, not a generic ads influencer rehashing the same tactics.
Screen-share and on-camera proof: agency apply criteria ($6K–$2M+/month spend), Facebook Ads Mastery walkthrough (560 members at $147/mo), Inner Circle benefits ($595/mo), live feedback session previews. Businesses considering handing $6K–$2M+/month in ad spend to an agency need to SEE the transformation on YouTube — not hunt for CTAs buried in descriptions.
Sit down with Heath Media clients — Tim scaling MRR, David's ROAS turnaround, Luke's 5X conversions, Morgan's $38K→$198K/month — with real metrics on camera. Bottom-of-funnel proof that pre-empts "is Heath Media worth it for a business spending at my level" and drives agency applications immediately. Your site already showcases these wins; they should be 12–18 minute YouTube assets with Ben on camera.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward Heath Media agency apply or Skool signup -> close the application or membership.
Your Unique Lead Magnet
Most Meta ads educators publish consistently on YouTube but convert almost none of those views into agency applications or Skool memberships — because the content is built for DIY learners, not cold discovery and client-proof routing. This audit is the exact 5-point framework Heath Media uses to diagnose why authority tutorials engage subscribers without filling the done-for-you pipeline — and the specific fixes (packaging, hooks, apply CTAs, lead magnets, Tim/David/Luke case-study routing) that turn a 225-video library into a year-round engine for agency applications and $147–$595/mo program signups.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Why 95K Meta Subs Aren't Filling Heath Media's Pipeline Introduction: Clear Offer: This video breaks down the exact gap between Ben Heath's Meta ads authority and Heath Media's YouTube conversion — and the 12-week plan to fix it so 225 videos finally drive agency applications and Skool signups at scale. Relate to Viewer: If you're an ecommerce brand owner, agency owner, or media buyer spending $6K–$2M+/month on Meta ads, you've probably watched a Ben Heath tutorial — "The BEST Facebook Ads Tutorial," "CRUSH Facebook Ads with a Small Budget," or a fresh 2026 Andromeda update. You got world-class tactical value. But if you weren't already hunting for CTAs in the description, you probably left without knowing Heath Media exists, what Facebook Ads Mastery includes, or that Tim scaled from $7K to $60K MRR in seven months working with Ben's team. That's the gap. Social Proof: I'm Ben Heath. I founded Heath Media — the UK's only Meta Megaphone Partner. I've managed $300M+ in ad spend since 2013, generated $1.2B+ in revenue for 5,000+ clients, and built a community of 1M+ across social. I run two YouTube channels — 438K subs on Google Ads, ~95,900 on Meta Ads with 225 videos. My top Meta tutorial has 246K views. My recent uploads? 4–18K. I've disabled comments. I know the Meta channel isn't converting the way the Google channel distributes — because I built a free tutorial engine, not a pipeline for agency applications and $147–$595/mo programs. Open Loop: By the end of this video you'll know exactly why Meta authority isn't the same as YouTube conversion, what Jerry Potter and Rory Flynn do differently on packaging, and the 12-week content plan we're executing to turn this channel into Heath Media's top-of-funnel engine. Quick Story: Three days ago we published "How To Succeed With A NEW Meta Ad Account in 2026." Solid tactical value. Under 5,000 views in the first days. The same week, a ecommerce brand owner told our team: "I've watched Ben's videos for two years — I didn't know Heath Media had a done-for-you service until I saw the homepage." She'd been spending $40K/month on Meta ads. Never applied. That's not a content quality problem. That's a conversion architecture problem. 225 videos. Weekly publishing. Meta Megaphone Partner status. $300M+ managed spend. But the library isn't wired so every cold discovery hit routes to Heath Media apply, Facebook Ads Mastery, or a Tim/David/Luke case study that proves ROI at her spend level. Meanwhile Jerry Potter and HubSpot Marketing ship 12-minute playbooks with one CTA and capture the exact buyer searching "Facebook ads 2026" today. They're not Meta Megaphone Partners with a 50-person agency. We are. We're just not packaging it for conversion. Point 1: Authority And Conversion Are Different Muscles Why this matters: Managed spend and Megaphone Partner status built Heath Media for 11 years. YouTube cold discovery runs on searchable titles, thumbnails, hooks, and apply CTAs — not just 45-minute tutorial walkthroughs with CTAs buried in descriptions. What to focus on: BOF case study videos with Tim, David, and Luke. MOF Andromeda and campaign structure playbooks. TOF platform updates with mandatory mid-roll and end-card CTAs into agency apply. A simple explanation: People who know you will watch anything. People who don't know you need to see $7K→$60K MRR proof in the first 30 seconds and know where to apply in the description. CTA to Lead Magnet (30% Through The Video): If you want the exact 5-point audit we use before publishing any Heath Media-related video — the same checklist we're running across the 225-video library — download the free Meta Ads YouTube Conversion Audit in the description. Point 2: What The Channel Should Be Converting Viewers Into Why this matters: Every view should have a path — Heath Media agency apply, Facebook Ads Mastery ($147/mo), Ben Heath Inner Circle ($595/mo), or live feedback session booking. Right now too much of the library is education without infrastructure. What to focus on: Ben on-camera intros. Client case study interviews. Skool walkthrough demos. Short clips from long tutorials for cold discovery with one clear CTA. A simple explanation: Jerry Potter and Rory Flynn win packaging. We win managed spend and Megaphone Partner access. Combine both and 95K subs becomes an agency application machine. Point 3: The 12-Week Plan Why this matters: We're not starting from zero — 225 videos, $1.2B client results, Skool communities, and Megaphone Partner updates are the raw material. What to focus on: Weeks 1–4 — meta gap video + two TOF rebuilds (beginner tutorial, small budget). Weeks 5–8 — Tim and David case studies + agency qualification video. Weeks 9–12 — Megaphone Partner authority video + apply anchor + clip pipeline on every new upload going forward. A simple explanation: Consistent publishing built the rhythm. Conversion architecture turns that rhythm into Heath Media revenue. CTA to Service (70% Through The Video): If you want the full 12-week breakdown customized for Heath Media — content buckets, lead magnets, and agency apply routing — grab a time in the description. First video's on us.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Heath Media.